Sports arenas are using facial recognition. Is our privacy at risk?



Facebook scandal is forcing people to realize that there is a trade-off between getting the experiences people want and maintaining their privacy. It’s not just online that our privacy is threatened, it’s everywhere.

Did you know that an increasing number of sports and entertainment venues are using facial recognition technology to learn more about us?  Gathering and selling this data has become a big business for teams and marketers who advertise in arenas across the country.

Next time you attend a sporting event, you might want to read the fine print on the back of each event ticket. Disclaimer will say that arenas have the right to use your photo and that you surrender control of it the minute you enter the arena.

Teams and stadiums in nearly every professional sports league are paying high-tech camera and facial recognition companies to install cameras in their facilities. These super high-resolution cameras can snap photos of every single seat in the arena.

Teams use gathered data from the pictures to make decisions ranging from what music to play, to staffing and the ads that appear on the Jumbotron.

While the data is being used for big picture decisions, individual privacy is still a concern.